Natasha “Tash” Durkins
Leadership Strategist | Author | Executive Coach
Natasha “Tash” Durkins is a leadership strategist, executive coach, speaker, and bestselling author known for her work on truth-telling in leadership: how senior leaders communicate honestly, clearly, and with compassion in high-stakes environments. She is the founder and CEO of Fiercely Joyful LLC, a leadership development firm focused on authentic leadership, courageous communication, and sustainable performance.
She is a Certified Professional Coach and a member of the International Coaching Federation. Durkins brings more than two decades of experience in complex, high-pressure systems, including executive roles within the federal government. She previously served as Acting Deputy Assistant Administrator for the Office of Policy & Strategic Engagement at the Federal Aviation Administration, where she advised executive leaders, navigated sensitive stakeholder dynamics, and led policy efforts requiring clarity, discretion, and principled decision-making.
Her work centers on helping accomplished leaders tell the truth without burning bridges. That includes addressing conflict, naming tension, and giving feedback in ways that preserve trust, dignity, and accountability. Durkins is known for challenging avoidance and over-polishing in executive communication, replacing it with language that is direct, grounded, and human. She teaches leaders how to hold difficult conversations without defensiveness, performative niceness, or self-abandonment.
Durkins is the author of the 4x award-winning and Amazon bestseller Fiercely Joyful: 11 Keys to Living Authentically & Creating a Life You Love, which reframes joy as a life and leadership practice rooted in alignment, integrity, and presence rather than positivity or ease. Her work emphasizes that authentic leadership is not self-expression without restraint, but truth delivered with care and responsibility.
She is the creator of several proprietary leadership frameworks, including the Fiercely Joyful™ Freedom Framework (Root, Rise, Reign), the C.A.V.E.™ communication model (Clarity, Authority, Voice, Energy), and more. These frameworks support leaders in clarifying what is true, speaking it with authority and compassion, and embodying leadership that others trust.
As a speaker and facilitator, Durkins works with executives, organizations, and professional communities seeking to strengthen leadership presence, psychological safety, and communication under pressure. Her insights have been shared through media appearances, podcasts, and leadership forums focused on authentic leadership, executive presence, and culture change.
Durkins is widely recognized for helping leaders replace silence, reactivity, and self-protection with clear truth, grounded compassion, and principled action. Her work is guided by a consistent belief: leadership credibility is built not by saying the perfect thing, but by saying the true thing well.
She is based in the United States and works with leaders and organizations globally.
She is a Certified Professional Coach and a member of the International Coaching Federation. Durkins brings more than two decades of experience in complex, high-pressure systems, including executive roles within the federal government. She previously served as Acting Deputy Assistant Administrator for the Office of Policy & Strategic Engagement at the Federal Aviation Administration, where she advised executive leaders, navigated sensitive stakeholder dynamics, and led policy efforts requiring clarity, discretion, and principled decision-making.
Her work centers on helping accomplished leaders tell the truth without burning bridges. That includes addressing conflict, naming tension, and giving feedback in ways that preserve trust, dignity, and accountability. Durkins is known for challenging avoidance and over-polishing in executive communication, replacing it with language that is direct, grounded, and human. She teaches leaders how to hold difficult conversations without defensiveness, performative niceness, or self-abandonment.
Durkins is the author of the 4x award-winning and Amazon bestseller Fiercely Joyful: 11 Keys to Living Authentically & Creating a Life You Love, which reframes joy as a life and leadership practice rooted in alignment, integrity, and presence rather than positivity or ease. Her work emphasizes that authentic leadership is not self-expression without restraint, but truth delivered with care and responsibility.
She is the creator of several proprietary leadership frameworks, including the Fiercely Joyful™ Freedom Framework (Root, Rise, Reign), the C.A.V.E.™ communication model (Clarity, Authority, Voice, Energy), and more. These frameworks support leaders in clarifying what is true, speaking it with authority and compassion, and embodying leadership that others trust.
As a speaker and facilitator, Durkins works with executives, organizations, and professional communities seeking to strengthen leadership presence, psychological safety, and communication under pressure. Her insights have been shared through media appearances, podcasts, and leadership forums focused on authentic leadership, executive presence, and culture change.
Durkins is widely recognized for helping leaders replace silence, reactivity, and self-protection with clear truth, grounded compassion, and principled action. Her work is guided by a consistent belief: leadership credibility is built not by saying the perfect thing, but by saying the true thing well.
She is based in the United States and works with leaders and organizations globally.
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